After reading this book, I don't feel like an expert on "Content Strategy" but I will try to introduce this concept for you in short sentences.
Thus, the best way to start a clever explanation of the subject is to use Wikipedia-based sentences.
So, Wiki says: .... Content Strategy is "the practice of planning the content creation, delivery, and governance" and "a repeatable system that defines the entire editorial content development process for a website development project."
It would be clever enough to stop here, after a few words "... content creation, delivery and governance" ;) but if you are still interested in this topic and don't have time to study the whole book, you could only read a short article called "The Discipline of Content Strategy" written by the same author.
Still hungry for getting to know the Content Strategy?
OK, you could go and read the whole book, it is really worth reading. The language is simple and yet the author has this cosy humour. The only minor disadvantage which I have found there is missing chapter numbers (I like mapping logical structure and it is easier to do it with logical numbers).
During the journey into the knowledge world of content strategy, please note the main steps for the Content Strategy process:
Disclaimer: I did not get paid to review this book, and I do not stand to gain anything if you buy the book. I have no relationship with the publisher or the author.
Over time almost all the software products get extra features. With each new version they grow with at least 5% of the new lines of code, I assume. New modules appear in the light of the day, everything is getting bigger and bigger (sometimes even slower and slower, and then it is optimized with the next release over and over again).
It is a usual practice, and it is inevitable even in the majority of cases, I predict, because customers generally look to get most for their money.
Bang for the Buck
I may say: 'Oh, what a wonderful world of the software applications with the never ending story where more features mean more work to do/upgrade!' :)
Comparing the other worlds e.g. cars or mobile phones we see many similarities.
Who uses more than five features of their phones? ;)
I'm not going to criticize it, or even I may argue that it can be fully acceptable in case the new options are simply manageable, 'turn on/off', e.g. Firefox has add-ons.
Thus, the main question is: Should the core functionality of the systems be simply manageable as well?
The answer is as always the same: 'It depends ...'
OK, ok, ok. But, why am I bothering about that now? :)
Yesterday I read an interesting post '8 CMS features customers want but never use' and I found this list a little bit surprising. The 8 CMS features (see below) are really common in the RFP (Request for Proposal) which I regularly encounter at my work and I have always been sure that those features are MUST BE not NICE TO HAVE for the CMS customers. I will now have to look at them from the different perspective.
Workflow
Color coding changes
Microsoft Office integration
Future preview
Back-end analytics
Advanced search
A/B testing
Frontpage editing
The above mentioned list was created at a meeting of the European CMS Expert Group, which meets regularly to share experiences and sets the agenda for the industry, thus, the list is supported statistically.
Having prepared my 'mind organizing platform', I have shifted to the first practical challenge with a template of the mind map called: 'Reading journals'.
The book that I have had in my restless mind for a long time was Getting Started With Oracle BPM Suite 11g R1: A Hands-On Tutorial. I came it across accidentally while I was searching for the pre-installed Oracle BPM virtual box.
Moreover, I could also recommend this Oracle URL as a valuable starting point to the world of Oracle BPM. After completing the whole hands-on tutorial in that book on pre-installed virtual box, I can state now that you would deservedly feel as a marine that has just returned home from a lonely yet simple journey.
As I mentioned at the beginning of this post I have 'packed' the whole book with XMind. And I must agree that it has fully confirmed my expectations. Below you can see the snapshot of the result (the snatch of my mind map from this reading).
As a short summary I will give some points about the following:
Disadvantages
The beginning of this book (especially the first three chapters) are full of sentences that sound like: 'Oracle solutions are the best so … '. Sorry, I don't like such sentences. Based on the content of the book, it is I think dedicated to IT specialists rather than to sales representatives, so, such sentences are worthless.
Advantages
It provides a short introduction to the major concepts of BPM
Consistent hands-on tutorial is examined throughout the whole book
There are many 'print screens' so you will not miss your way along that simple tutorial
Don't worry in case you are not sure about the result of the tutorial because the same example has already been completed on the Oracle BPM virtual box
It covers not only the BPM implementation along SOA platform but BAM and Business Rules usage as well
Least but not last, if you are still not sure where to BPEL and/or BPMN put in your SOA stack, you can get more information about that here.
Disclaimer: I did not get paid to review this book, and I do not stand to gain anything if you buy the book. I have no relationship with the publisher or the author.
I have recently noticed that the market of the personal mind managers software has been blooming as never before and a word 'mind' combined with extra words makes the following powerful coinages: 'mind organizer', 'mind manager', 'mind-notes', 'mind maps', etc.
Phase No1. The very first mind-mapping touch
Seven years ago I was a big fan of Tony Buzan ideas for a 'mind structure' called: 'mind-maps'. I read his all books then, moreover, it inspired me to go for more and I started 'speed-reading' courses on my own. The result: each time I was learning or reading something bigger I always used to make mind-maps on a large sheet of paper with colourful pens. I used to like it very much, I can recall those drawings in my mind even now.
Now I'm asking myself; why have I stopped practising these two skills? The answers are:
1. The speed-reading
I have never reached satisfying results (1,000 words per minute with 50% comprehension or above). Additionally, I have noticed that it was adapted more to simple reading of the news rather than for intensive (learning) reading when the subject is difficult and requires many 'mind-breaks' for, e.g. exercises.
Moreover, I have read an article about this methodology weaknesses or even criticism and I have stopped using it at all.
2. The mind-maps
I haven't found a useful tool for organizing of mind maps. All the maps I have made are somewhere in the drawer, they are big and are not at one's elbow.
During those seven years I made a few attempts to return to mind-mapping. One of the returns closest to success was with a tool FreeMind. With that new tool I made approximately no more than five maps and I finally gave up. Don't ask me why it hasn't succeeded, I may only guess that probably it wasn't for me or maybe the user interface simple wasn't friendly enough.
Nevertheless, I had my favourite software for my minds management and quick noting all that time. That super tool doesn't have any particular name because it is a simple text editor. :)
Phase No2. Ever/Never note has come
A simple text editor for minds organizing has at least one tiny weakness, or speaking in general: it is a single, locally stored text file. Thus, to avoid that, I have installed Evernote, also known as NeverNote in Linux world (BTW, despite NeverNote has fewer functions than Evernote, in my opinion it is better to use a 'native' NeverNote for Linux than wine+Evernote). The result: with this simple Evernote cloud service I have solved the problem of simple minds managing. The second problem was still opened because in my opinion NeverNote is to weak to manage a stream of minds that comes with every next page.
Phase No3. The return of mind-mapping
One week ago I found a very good UML video course accidentally, and what is more interesting, the author has made his smooth mind presentation with a mind map tool XMind. WOW! I have never thought it was possible to do such a smooth and professional presentation only with mind mapping. I have already known that it is good for mind organizing but not for presentation (BTW, I'm going to try that presentation option in the near future).
The second very nice XMind feature, apart from the fact that it is free of charge for its basic version, it has predefined templates. One of them is: 'Reading journals', or, in other words, the template that I have been searching for ages :)
Phase No4. The final mind-mapping package
Having installed Ever/NeverNote with XMind I feel that I finally have all the most necessary tools for a comfortable 'minds management'. NeverNote, with the cloud storage, has become my mind managing platform that can handle embedded mind maps from external, yet powerful XMind application.
P.S. For more interesting (basic level) reading about mind mapping please visit this page.
One day, as usual, I was reading some post on the Internet. Oddly, I felt that my eyes started to be sore. This is certainly nothing serious to worry about, but I guess that it may be the impact of, e.g. very long autumn and winter reading nights. Nevertheless, I thought it was the high time I started thinking about something that would help my eyes to stay in a good condition.
Despite anything that is said about a good health condition, I think that eyes are one of the most important 'tools' of an IT specialist that are used in a very intensive mode. OK, other organs are also important too and they can have strain injury, or more precisely: 'Repetitive Strain Injury' but eyes must work harder than, e.g. hands ;)
Thus, I started to search for a particular application that would help me to organize my workspace automatically and would not be too much annoying. The googling result, or in other words '… and the Oscar goes to...', is Workrave.
Having completed a very quick installation with 'Umbutu Software Center', a new software was ready for use.
Some extra information.
Before you start using it, you could set the option for your specific needs. I have changed only 'Micro-break' and 'Rest break' options (see below):
I have turned off the 'Daily limit' because I don't want to have such a limitation yet ;)
The result?
Now, when I work on my laptop, after each ten minutes I see this picture which is a little bit annoying:
Seeing it, I close my tired eyes and I think about grass, green grass ;)
The new version of LibreOffice has arrived. The first micro release improves the stability of the software and eliminates several bugs and crashes. LibreOffice 3.3.1 also brings new colourful icons based on The Document Foundation branding guidelines, and includes updates to several language versions.
Instead of going to the quick download section you could type just these two or three lines (the last line is optional, if you skip it, 'Update Manager' will do the rest):
Quiz question No1: When has NASDAQ reached its peak?
The answer: On March 10, 2000
Quiz question No2: When will be the next peak moment?
The answer: Hmm, it looks as if sooner than we expect?
I still remember, or, I still 'hear' the last dot-com bubble explosion. It was so unusual to read in the newspapers about Internet companies disappearing every day.
One year before that I was a freshly-baked student, and I felt that this is the moment to start new life as an IT specialist. I had a dream. I felt that each new dot-com company can appear on the Internet as a rainbow after the rain and start a new challenging e-business.
Sadly that rainbow disappeared as quickly as it appeared, the same was true for many companies as well.
At that time I was a PL/SQL programmer who had one-year experience and was working for Clinika.pl (BTW: now I see that its WWW address is still active but the content is really different from that in year 2000) and Internet had 'only' 400 million unique users (now Facebook brags about 600 million).
Nowadays I read many posts about 'e-*', and for the last two months I have noticed that sentences about millions or even billions of dollar investments are flowing into the Internet market as fresh meat, e.g.:
1. 'Facebook Exploring Permitting a Tender Offer for $1 Billion of Employee Shares at $60 Billion Valuation'
2. Grupon Reached $15 Billion Valuation
3. Twitter Reached $10 Billion Valuation
4. Zynga the fast-growing social gaming company is close to completing a funding round of $500 million, valuing the company at $10 billion
5. LinkedIn's plan to go public this year ushers in a new era of Internet and social media companies floating on the stock market.
6. E-* company Reached $x Billion Valuation.
7. ?
8. ?
9. Dot-Com Bubble Exploded Again?
10. Have we learned our lesson?
11. Will we learn our lesson?
It may seem a little bit strange but we are probably in a boom phase again. The success of social media (Facebook in particular) and more recently social commerce (Groupon) has reminded people of how quickly large, profitable, valuable franchises can be built. As a result, there is once again a rush to invest. This will probably lead to many disappointments and the 'rainbow' will again disappear as fast as an decade ago.
OK, now it is a little bit different than a decade ago. The companies have the real business models, significant revenues, valuations are growing up and up, etc.
Maybe I'm too much pessimistic, but in my private opinion, that 'young bubble' finds the investors from the 'e-new school' hoping that a rainbow will be shining more than one short 'e-day' this time.
It even seems to me that I hear a sentence in their minds:
'Find a new promising dot-com business and invest as fast as possible' :) .
I've been working in the IT industry since 1999. I started from Oracle PL/SQL programming and then I became a software architect for serum.com.pl, which is a Web_Toolkit AKA Apex based system. In the subsequent years, I've shifted my focus to SOA, BPM, EA and IT architectures. At the moment, I'm a solution architect working in one of the biggest Lithuanian IT companies.
